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Article Marketing – An Overview

Article Marketing-Nowadays, This term is very famous and is in the knowledge of many people. But they don’t know the exact meaning of this 

This question is of utter importance for newbies. 

Below, I will discuss about three aspects of article marketing. 

1. What is article marketing? 

2. what are the benefits of article marketing 

3. How can we use it? 

ARTICLE MARKETING: It is a term used when a person markets its website or products or services online using the power of articles. In this process he writes articles about his website or products or services and about their benefits. He also writes articles about his very niche to promote his business. 

plus points of article marketing: 

There are various advantages of article marketing: 

i. Attracts visitors to the website: One of the obvious advantage is that it attracts visitors to the website of the writer. Hence, it boosts the business of owner of the website. 

ii. Makes him expert in his niche: It also increases the goodwill and brand-image of writer. People starts entrusting him because he provides value to them and is usually seen on the web. 

iii. Increase the ranking in SERPS: SERPS stands for search engine results pages. When his articles are out there in various articles directories, blogs and publishers then it improves his website’s trustworthiness and worth. This all happens through the links (usually known as back-links) in each article to his website. Hence, his website’s ranking in SERPS increases. 

iv. offers value to the site visitors: Article marketing provides value to the people. It also tells them about your merchandise and their benefits and if they are comfortable with your value and your products then they are going to get them. 

v. Other advantages: Other advantages include its free nature. It only takes time to write articles and it is 100% free. It is very important for those marketers who are new to the marketing online and can’t afford the paid services like PPC, PPV, PPS/CPS and advertisements. 

Also, articles are there in SERPS and other article directories and website for years to come as long as writer carries on article marketing and hence it has recurring nature i.e., you write article once and they will carry on sending people to website for a long time to come. 

Hence, article marketing becomes very effective. 

One last instruction, the power and effect of article marketing is huge when it is done on a regular basis. So write at least one article every 3 days. 

Do not forget: ‘slow but steady wins the race’
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